How to Write Good Blog Articles Faster
In 8 steps from the idea to the publication
I know from my customers that many need significantly more time than necessary for a blog article. Because they operate without a fixed “timetable”.
In this blog article, I want to tackle this problem and give you my step-by-step procedure on the way for the next blog article. So that you can publish more specifically and thus faster in the future – and have more time for other things again. And so that your article is really really good, there are always writing tips in the right place – from headlines to call-to-action, from research to style.
1. Set goals for your blog article
Before you even write a word, ask yourself the following question:
What specific goal am I pursuing with my blog article? Why do I want to write this text?
These could be your motives:
- build or consolidate your status as an expert in your field
- make your offer known (more)
- increase your reach
- Generate registrations for your newsletter
Why do I recommend that you ask this question or make a decision right at the beginning? Because it is very important for you to structure your blog article logically and consistently: from the headline to the call-to-action (CTA: call to action for your readers).
2. Check the needs of your target audience
Now you know what your goal is. In the second step, consider which needs of your target group you want to satisfy. Because every blog article that you write must meet the following requirements at the same time:
1. support your wishes/goals (see step 1)
2. Meet the needs of your target audience
Answer the following questions: What are the concerns of your target group? Which of your expertise do they depend on? Which of your tips will now take you a big step further?
When you’ve answered this question for yourself, you definitely know that you’re not writing your blog article for free. This will give you a good boost of motivation and writing. And make your article relevant to SEO.
3. Do the keyword search
You have to check carefully in which specific form your topic and article approach is important for your target group. Are your potential readers really looking for your topic, or maybe a little variation? Is your plan working or do you have to adjust it a little? Maybe you need to get more general. Or more specifically? Or should you perhaps turn an article for beginners into a specialist article?
You are planning an article on the subject of “Planning a bedroom”. When doing your keyword research, however, you realize that you should better choose a smaller niche. Because, for example, you are looking for “bedroom wall color” or “bed position for restful sleep”.
You can clarify this important question of exactly which topic your blog article should cover with good keyword research. And the better you then coordinate the keywords (= the search intent of your target group) and the content of your blog article , the greater your chances of appearing further up in the search results.
The following procedure is therefore very important for SEO:
1. Research relevant keywords
2. Determine the specific topic
3. Write blog articles
Search engines recognize whether the article is really perfectly aligned with a search query. Whoever writes first and only then distributes the keyword that seems favorable to him in text and headings, writes his blog article past the target. The article does not rank.
4. Research your text content thoroughly
Then feed him thoroughly with good content. That means research again, research, research. Make up your mind and check the web for the following things:
- latest and relevant statistics
- interesting case studies
- rousing quotes
- Expert opinions
- Meaningful images (Attention: Note the copyright when using!)
Thoroughly researched? Now take everything with you that really serves you. Throw out what is superfluous, paralyzes your article and stretches unnecessarily.
Note: If you use external sources in your blog article, you should of course later mark them as such and link them.
5. Structure your blog article
Caution! Even now it’s not about writing. Even if you probably want to finally get started, you first have to devote yourself to the structure of your blog article.
Sounds like a time robber again, but it’s actually a great accelerator, because:
1. You will become even clearer about your topic and how you can best convey it.
2. You can later write everything down in one go and you will reach your goal faster.
3. Your blog article has a clear line, readers, and search engines like that. Again important for the ranking!
This is part of your blog article structure:
Of course, you can and should work on your main heading (H1) later. But if you write down your headline right from the start, you will clearly define the use and content of the blog article.
This is important for you so that you keep the common thread. And in the end also for your readers, who should be attracted by the headline and under no circumstances should be disappointed by the content.
So the headline is a promise and has to meet a few more criteria:
- attract magnetically and tempt you to read on
- contain the main keyword
- be short and crisp (max. 70 characters)
- promise nothing that is not kept
INTRODUCTION THAT UNDERLINES THE USEFULNESS OF THE ARTICLE
Most of them skimp on the introduction for a long time. How to get in How do you draw readers directly into the topic?
I admit that this is really not always easy. Every topic works differently. And every target group wants to be picked up differently. Here are a few suggestions for introductions that usually work great:
- Get the latest numbers and statistics.
- Ask a question.
- Use a quote.
- Make a provocative statement.
- Express a personal opinion.
- Describe a situation.
No matter which variant you choose, you should get to the point in the introduction of your blog article. You have to write right at the beginning what it is about (topic) and which problem, which question, or which need you are solving. Make it clear what benefits your readers will actually get from reading on.
The challenge is that the introduction has to be short and sweet and at the same time build mood and tension. This means that you are announcing content, but not revealing too much yet.
CREATE SUB-HEADINGS AND CONTENT PACKS
Blog articles need more than an introduction, body, and conclusion. You probably know that web texts are scanned. Very few readers are there from the first to the last written word. Rather, they skim your text and want to be able to quickly determine whether the article keeps what you promise.
For the main part, you have to put together easily consumable content packages, each of which you provide with a sub-heading. These sub-headings (H2, H3, …)
- guide your readers through the topic,
- help you with scanning,
- ensure that your blog article looks tidier and lighter.
SCHEDULE LINKS, IMAGES, AND GRAPHICS
When you structure your blog article, think about where to place images and graphics that illustrate and deepen your content. The same applies to internal and external links. Where will your readers find additional information from your other posts useful? And where are further references or source references useful or necessary?
WHAT’S YOUR CALL-TO-ACTION
I wrote at the very beginning that you have to define what you are aiming for when writing your blog article. The call-to-action supports you in your goal. With it you ask your readers to take the action you want, such as:
- Become a newsletter subscriber
- Write comments
- Ask and share questions
- read further articles
- Buy products/services
But please always remember: Even if the call-to-action (CTA) is supposed to bring you closer to your goal, you must never formulate it clumsily. Or expect something from your readers that doesn’t fit their current situation at all. Because if you feel pressured by your CTA, you will leave your side upset. And probably not going back.
My tips for your CTA:
1. Think carefully about what your readers need right now. What are you ready for? Is that really the same as the click to buy a product? Or rather visiting your “About Me” page to get to know yourself and your performance better?
2. Formulate a friendly, motivating request.
3. Make the next step transparent and show exactly what happens when you “click”.
4. Try to get by with two to four words.
6. Finally write the blog article
I admit: all the preparatory work must have taken some time. But you will soon notice that it was worth it. Because now you can really write the article down.
Structure, headings, and content are complete. And you can practically text through from “top to bottom”. And that’s exactly what you do: First, write your blog article in a rough version. The finishing touches will come later.
To ensure that you achieve your goals with the blog article, here are tips that will make your target group, search engines, and ultimately yourself happy. Because you make reading much easier.
Writing tips for your web texts:
- Never forget who you are writing for.
- Use the language and words of your target group.
- Write actively and avoid technical terms that your target group does not know.
- Write short sentences. Put only one message in each sentence.
- Make a paragraph about every 60 words.
- Use lists that present the content clearly.
- Mark keywords with boldface.
- Highlight particularly relevant messages as quotations.
- Include your keywords in headings, introductions, and body text.
You are through Great! Now you can pat yourself vigorously on the shoulder and give yourself and your blog article a day off.
Then you take it again for the final touches. Make sure to check your text again for the following aspects:
- The common thread runs through the entire text.
- You keep your promise from the headline and introduction.
- Correct spelling and grammar
- Your sentences contain a maximum of 24 words. Better, not more than 15.
- You avoided repetitions of words, noun styles, passive formulations, and useless phrases.
- Your keywords are placed sensibly (headings, running text, metadata)
- You found a crisp, enticing headline.
- All links and references, graphics, and images are placed and provided with the necessary copyright.
- Your call-to-action works.
- Important for your blog article: Texts on your content, the added value, and the keywords focused metadata (URL, meta title, and meta description)
You have successfully written a good blog article. Now you can publish it. And you absolutely have to promote it so that it gets the attention it deserves.
- Post your blog article on Facebook, Instagram, Twitter, and/or LinkedIn.
- Communicate your text on Pinterest. (Read the article Pinterest for bloggers from Marketing Magic)
- Write to all influencers you know to link to your blog article.
- Send an email to your newsletter subscribers.
Read Also :-
- Neil Patel Free Advance Marketing Course | Free Download Now